Privacy Policy for Flower Delivery Becontree Heath

Name: SPARKLING EYES
Brand: Flower Delivery Becontree Heath
Price: 50.00 GBP
Availability: InStock

Introduction

This Privacy Policy sets out how Flower Delivery Becontree Heath ("we", "our", "us") processes personal data of our customers. It is applicable to all customers placing flower orders with Flower Delivery Becontree Heath, whether in Becontree Heath or the surrounding districts. Protecting your privacy and personal data is a core responsibility, and this Policy outlines our approach to collection, processing, storage, retention, and your rights under the General Data Protection Regulation (GDPR).

Data We Collect

In the course of fulfilling your orders and providing our services, we collect certain categories of information to ensure a smooth transaction and delivery process. The types of personal data we may collect include:

Identity Information: Full name, title, and contact addresses
Contact Information: Delivery address, billing address, and telephone contact numbers
Order Information: Details about the products you order, special delivery requests, and any messages for recipients
Payment Information: Transaction details (processed securely via third-party payment providers; no payment card details are stored by us)
Correspondence: Communication with customer service, feedback, and inquiries
Technical Data (where applicable): Device information, browser type, and IP address, primarily collected through cookies for website functionality and analytics

Lawful Basis for Processing

We process your personal data in line with GDPR requirements, based on the following lawful grounds:

Contractual Necessity: Processing is necessary to enter into or fulfill a contract (e.g., processing and delivering your order)
Legal Obligations: We may be required to use and retain your data to comply with laws and regulations (such as accounting and tax records)
Legitimate Interests: Where processing is necessary for our legitimate business interests (such as customer service, improving our services, and fraud prevention), and these are not overridden by your data protection rights
Consent: Where we rely on consent for specific processing (such as marketing communications), you have the right to withdraw your consent at any time

How Your Data Is Used

We use your personal data for several purposes, all essential to providing our services to you:

Processing, confirming, and delivering your flower orders
Contacting you regarding your orders or responding to your inquiries
Fulfilling legal and regulatory requirements
Improving our services and developing new products
Sending occasional marketing communications, where you have consented to such processing

Data Retention

We will only retain your personal data for as long as is necessary to fulfill the purposes it was collected for, to satisfy any legal, accounting, or reporting requirements, and to resolve disputes. The retention periods depend on the category of data and its use:

Order and Transaction Records: Kept for a period required under applicable law (typically up to 7 years for financial and accounting records)
Customer Inquiries and Correspondence: Retained for a reasonable period after the last communication to deal with ongoing customer support and improve services
Marketing Data: Retained until you withdraw consent or opt-out of receiving communications

After the expiry of the relevant retention period, your personal data will be securely deleted or anonymised.

Processors and Data Sharing

To provide the best service possible, we may employ third-party service providers and processors who act on our behalf and process your data only in accordance with our instructions and the law. These may include:

Payment processing companies (handling secure payments and fraud prevention)
Delivery and logistics partners (coordinating delivery of your floral orders)
IT and website management providers
Customer relationship management and communication providers

All processors are required by contractual and legal obligations to keep your data confidential and secure, and only process it for the purposes specified by us. We do not sell or rent your personal data to third parties.

International Transfers

In most cases, your data will be processed within the United Kingdom or the European Economic Area (EEA). If we ever need to transfer data outside the EEA, we ensure that such transfers are subject to appropriate legal safeguards in line with GDPR requirements.

Your Rights Under GDPR

You have specific rights under the GDPR regarding your personal data. These include:

Right of Access: You may request access to the personal data we hold about you and receive a copy
Right to Rectification: You can request that inaccurate or incomplete information is corrected
Right to Erasure: Request the deletion or removal of your personal data where there is no compelling reason for its continued processing
Right to Restrict Processing: Ask us to suspend the processing of your data under certain circumstances
Right to Data Portability: Obtain and reuse your data for your own purposes across different services
Right to Object: Object to certain types of processing, such as direct marketing
Right to Withdraw Consent: If processing is based on consent, you may withdraw it at any time
Right to Lodge a Complaint: Contact your local data protection authority if you believe your rights are infringed

Security of Your Data

We implement suitable technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. This includes restricting access to personal data, regularly reviewing security practices, and ensuring safe data disposal.

Children’s Privacy

Our services are not directed towards children under the age of 16. We do not knowingly collect personal data from children. If we become aware of such processing, we will take steps to remove the data promptly.

Changes to This Policy

We reserve the right to update or amend this Privacy Policy from time to time. Material changes will be brought to your attention when appropriate. We recommend revisiting this Policy regularly to stay up to date on how we process your data.

Contacting Us

If you have any questions about this Privacy Policy or how we use your personal data, please contact us through our website's "Contact Us" form or via our official correspondence address. We are committed to resolving any concerns or requests you may have regarding your data privacy.